Seattle WA 98116
Phone: (503) 298-7203
My strategic senior marketing and digital content background at Amazon, Microsoft and Allrecipes, along with top editorial and content strategy roles at organizations including Smartsheet, Connective DX, The New York Times and
The Los Angeles Times, give me a singular skill set as a senior content strategist, managing editor and storyteller.
CEO, Portable Storm Cloud Content Strategy and Communications
05-12 / 2016
Associate Creative Director, Pace Communications
Supervised team in executing best-in-class content for digital channels for USAA, including overseeing redesign and rapid readership growth of www.USAAstories.com. Strategized special initiatives and new ways to tell member stories, including video, podcasts and more.
Senior Content Strategist, ConnectiveDX
Created best-in-class content and messaging strategies for top user experience for B2C and B2B clients including Wells Fargo, Portland General Electric, Avista and more.
Senior Editor, Allrecipes.com
Co-owner of initiative to populate world's largest food site with food and recipe videos with SEO best practices. Strategized content and UX initiatives for entire site, and co-owned social media strategy.
Senior Editor and Site Merchandiser, AT&T Mobility
Created editorial packages for AT&T Android Market and merchandise applications.
Freelance contributor, Microsoft, various groups; Health, Fitness and Pop Culture Writer, MSN
Co-owner of Daily Apple Health blog; covered TV, movies, and more for MSN Entertainment.
Senior Writer and SEO Content Strategist, Possible (ZAAZ)
Responsible for content, SEO strategy and creation of campaigns and marketing materials for clients including Microsoft, Pella, BECU, Alaska Airlines.
Senior Writer, iSoftStone
Responsible for all content for www.microsoft.com/maps. Supervised team of four.
Managing Editor, Idea Integration
Responsible for all content for www.advertising.microsoft.com. Supervised team of six.
Managing Editor, MRM Worldwide Marketing
Responsible for all content development and editorial workflow in global marketing company whose largest client locally was Microsoft. Supervised staff of 10.
Northwest Life Editor and Pop Culture Editor, The Seattle Times
Head of daily features section in Seattle’s largest paper. Managed three editors and their staffs; led coverage of lifestyle, health, fitness, TV, pets, profiles, books, pop culture, trends and more.
Senior Page One Editor/Producer, MSNBC.com (now NBCNews.com)
Responsible for editing and producing cover of nation's largest news site; selected featured stories in all subjects; liaised with partners MSNBC cable and NBC-TV News.
Editor-in-Chief, DVD/Video, Amazon.com
Launched and oversaw all content, including UX, for DVD/Video store. Wrote DVD/Video Home Page copy daily; supervised 10 editors and 55 freelancers in coverage of film titles.
Executive Film Editor, The Los Angeles Times
Responsible for all film coverage in The Los Angeles Times, including reviews, news, interviews and more. Supervised four critics, five reporters and freelance staff of nearly 100; oversaw 12 special editions of Sunday Calendar annually.
Senior Associate Editor, Entertainment Weekly magazine
Responsible for all one- and two-page features in growing weekly entertainment magazine.
Senior Desk Editor, The New York Times
Desk head of the Style desk, supervising copy editing, layout and production work of eight editors in production of sections including Living, Food, Home, Style and Fashion. Previously was an editor on the National Desk, handling breaking and enterprise news.
Bachelor of Journalism, University of Missouri-Columbia. Taught master's students as adjunct professor of journalism,
Columbia University, 1990-1991.
Digital/Interactive-Marketing Training, IPG Digital Media Lab, Los Angeles, 2007.
SEO Copywriting Certification, 2011. Advanced training, 2013-2014.
Proficient in PC and Mac, Microsoft Office suite, SharePoint, XML, basic HTML, .NET email platform and publishing, 20+ CMS tools, BrightCove, Videomatic, Morae, WebTrends, Omniture, AGILE, OPEx, Slickplan, NewsCred, Google AdWords, Google Analytics.