Anne Hurley

Anne Hurley resume_October 2022.docx
Microsoft Word Document 22.6 KB

Alki Beach
Seattle WA 98116 
Phone: (503) 298-7203
Email: TheAnneHurley - at -



My strategic senior marketing and digital content experience at Concentrix Catalyst, Microsoft,, and The Los Angeles Times give me a singular skill set as a senior content strategist, managing editor, and storyteller. I advocate for the end user/reader to create engaging, actionable content for any audience.




Senior Consultant, Concentrix Catalyst

Created high-impact content for variety of clients, including Providence Cancer Care of Southern California, Microsoft Power Platform, Microsoft R&I internal newsletter, 


Senior Consultant, Bridge Partners

Created customer stories and sales enablement packages for Microsoft and partners, focused on IoT and Azure solutions. Embedded senior writer for a year at F5 Networks, where I created social ad campaigns, long-form content, and more.


CEO, Portable Storm Cloud Content Strategy and Communications
Freelance content strategy, editing, and writing for variety of clients including B2B, B2C, enterprise, small business, and social. Expertise in cloud services, cybersecurity, ecommerce, heath care, financial services, travel, education, and more. Clients include Microsoft, F5 Networks, US Department of Veterans Affairs, Kaiser Permanente, Little Passports.


Associate Creative Director, Pace Communications

Supervised team in executing best-in-class content for digital channels for USAA, including overseeing redesign and rapid readership growth of Strategized special initiatives and new ways to tell member stories, including video, podcasts, and more.

 2014-2016 Senior Content Strategist, ConnectiveDX (now part of Concentrix Catalyst)

Created best-in-class content and messaging strategies for top user experience for B2C and B2B clients including Wells Fargo, Portland General Electric, Avista, and more.

2012-2013 Senior Editor,

Co-owner of initiative to populate world's largest food site with food and recipe videos with SEO best practices. Strategized content and UX initiatives for entire site, and co-owned social media strategy.


Senior Writer and SEO Content Strategist, Possible 

Responsible for content, SEO strategy and creation of campaigns and marketing materials for clients including Microsoft, Pella, BECU, Alaska Airlines.


Senior Writer, iSoftStone

Responsible for all content for


Managing Editor, MRM Worldwide Marketing

Responsible for all content development and editorial workflow in global marketing company whose largest client locally was Microsoft. Supervised staff of 10.

2002-2006 Northwest Life Editor and Pop Culture Editor, The Seattle Times

Head of daily features section in Seattle’s largest paper. Managed three editors and their staffs; led coverage of lifestyle, health, fitness, TV, pets, profiles, books, pop culture, trends, and more.

2001-2002 Senior Page One Editor/Producer, (now

Responsible for editing and producing cover of nation's then-largest news site; selected featured stories in all subjects; liaised with partners MSNBC cable and NBC-TV News.

1998-2001 Editor-in-Chief, DVD/Video,

Launched and oversaw all content, including UX, for DVD/Video store. Wrote DVD/Video Home Page copy daily; supervised 10 editors and 55 freelancers in coverage of film titles. First Amazon store to be profitable.

1993-1998 Executive Film Editor, The Los Angeles Times

Responsible for all film coverage in The Los Angeles Times, including reviews, news, interviews and more. Supervised four critics, five reporters and freelance staff of nearly 100; oversaw 12+ special editions of Sunday Calendar annually.

1991-1993 Senior Associate Editor, Entertainment Weekly magazine

Responsible for all one- and two-page features in growing weekly entertainment magazine.

1988-1991 Senior Desk Editor, The New York Times

Desk head of the Style desk, supervising copy editing, layout and production work of eight editors in production of sections including Living, Food, Home, Style and Fashion. Previously was an editor on the National Desk, handling breaking and enterprise news. 


Bachelor of Journalism, University of Missouri-Columbia.

Taught master's students as adjunct professor of journalism, Columbia University, 1990-1991.


SEO Copywriting Certification, 2021, Urban SEO, Seattle WA.




  • Creation of engaging, metrics-driven copywriting and storytelling across all media for any audience
  • Collaboration with designers, planners, and other stakeholders to deliver creative, engaging concepts
  • Brand enhancement
  • Corporate marketing and public relations initiatives
  • Social media content engagement and metrics
  • SEO content
  • Case studies, eBooks, and white papers
  • UX/UI content

Proficient in Microsoft solutions, GitHub, Drupal, variety of CMS, email, and analytics tools,